The
National Black Business Trade Association(
NBBTA) is heading a campaign to help make the world more aware of the significance of Black business ownership. According to the association, more attention needs to be paid to the impact Black entrepreneurship has on every aspect of mainstream society.
Black America is only 12-13% of the population yet it influences 90% - 100% of mainstream American culture. From music to movies, literature to language; fashion to finance, Black America has a predominant influence. No other "minority group" in this country has a more influential position, yet Black's are enjoying a less than equitable portion of the benefits derived from this "cultural exchange".
NBBTA believes entrepreneurship and equity participation are the keys to economic empowerment for Black America.
Look at the trend. Hip-Hop stars have moved up into fashion, restaurants, nightclubs, beverages and other enterprises. Former sports players are leaders in the steel industry and athletic sportswear. They own coffee shops, movie theaters, eateries and auto part plants. They used what they had to leverage themselves to other ventures. They are going from the streets to the suites.
In our opinion, media focuses too much attention on just the musical or sport talent aspect of Black people. The real talent is that some of these "playas" are entrepreneurs.
NBBTA believes that we need to study and emulate that positive behavior pattern. Entrepreneurs are our "real heroes" and more of us can become one, than be seen on BET, ESPN or play for the NBA or NFL. Visit our "Black Entrepreneur's Hall of Fame" for even more examples.
Keep in mind too, that these "stars" success is due in part to the initial support they received from the Black community. By leveraging their popularity in music and sports for example, many were able to open new doors of opportunity and increase their wealth. Some have shared it, many have not. But that's another story and issue that will be dealt with in the future.
Black entrepreneurs everywhere are now recognizing what so many others have recognized for years ... that there's lot's of money available to support any entrepreneurial ideas.
Join the
Black Business Awareness Drive campaign. Make money networking with Black business owners and entrepreneurs.
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