Found this Excellent article on BV.com. Once again it shows blacks getting paid when purchasing goods.....
Buying a Car? Stay in the Driver’s Seat
By Jeff Fortson, Special to AOL BlackVoices
According to Target Market News, a data mining and marketing company, African Americans spend about $47.5 billion every year purchasing cars and servicing them. As a whole, car buying is the third largest expenditure for all Americans. And every year, African Americans account for about 30 percent of all new vehicle purchases.
That's impressive. But while statistics show incredible muscle in African-American buying power, for the past four years, there have also been numerous allegations and lawsuits claiming that blacks, women and other minorities pay far more for cars than their white and male counterparts. African Americans typically also get stuck with the worst deals on interest rates. Knowing this, is there any way to ensure you'll get a fair shake when you purchase your next vehicle? While there's no fail-safe set of steps you can take to prevent getting hustled at the dealership, consider these things before you even step on the lot:
Are you a payment buyer?
Let's assume you have $300 a month allocated in your personal budget for a car payment. This means, on a weekly basis, you can comfortably afford the car payment for a $15,000 Toyota Corolla as well as the monthly rate on a lease for a $30,000 Jaguar X-Type. The difference between those options, though, is the amount of money you'll end up paying over the life of the loan or the lease. In the long run, you’re better off buying the less expensive car at the price you can afford instead of leasing the luxury car that will require you to pay much more than the cost of the car. Plus, you won’t get any collateral on the value of the vehicle. If you insist on the Jaguar anyway in spite of your "beer budget," then maybe you're better off leasing the Jag than financing it.
Don't rule out buying a new car.
According to the best-selling book, 'The Millionaire Next Door,' a number of millionaires purchase used luxury vehicles because of the cars' quick depreciation rates once they're driven off a car lot. Yes, you can save a lot of money on that next-to-new model but in light of the lowered interest rates we have enjoyed for the last four years, many people have begun to rethink that school of thought. Does it make financial sense to purchase a pre-owned vehicle without a warranty (or with a very limited warranty) at a jacked-up interest rate? Wouldn’t it be better to get a new vehicle with a full warranty at 0 percent interest and in some cases a rebate? Always work out the numbers on our
car-payment calculator!
Check your credit and secure a loan before going to the dealership.
Before going to purchase your car, check your credit score and get pre-approved for a loan that makes sense for you. A 1999 study conducted by Freddie Mac indicates 34 percent of African Americans have lower than the median credit score. You stand a better chance of securing a lower interest rate if you shop around for a car loan instead of settling for one a lender affiliated with your dealer might provide. If you know how to work your deal, a low credit score doesn't necessarily mean you’ll receive higher interest rates. A high credit score, likewise, does not ensure that you'll get the low interest rate you deserve. In many cases, the interest rate is more important than pricing especially when buying limited new products such as the Acura RL, Toyota Solara Convertible or Chrysler 300C.
Check Kelley Blue Book prices. Kelley Blue Book, which lists the invoice prices on cars, will give you a sense of how much more you’re paying for the car verses its wholesale value price. You can find the book at bookstores, most car dealerships or get the information online at
www.kbb.com.
Finally, get a budget and stick to it. Know what you can afford, research the vehicle you want, examine insurance rates, check maintenance costs and consider an automotive broker. It's easy to be seduced by the beauty of a car you can't afford when you walk into a dealership, so stay focused on your maximum price. Also, consider working with dealers and individuals who reinvest in the minority community, your church or organizations important to you.
With the proper planning and preparation, you can spend less time asking God (or some other higher power) to help you pay your car note every month!
About the Author
Jeff Fortson is an Atlanta-based automotive consultant who holds a car-buying workshop to aid minorities with purchasing vehicles. Visit his Web site at
www.jeffcars.com.
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