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Their businesses can't thrive without our help. Demand determines supply.
"While there are many sources of power in our society, the only one that can be expected to consistently act in the public interest is the public itself. If we, the people, do not understand what is in our own best interests because we delude ourselves or are deluded by others, there is little hope that our problems will be solved. We must engage in a serious effort to promote responsible thinking in ourselves and others if we really want the world to be a better place." ~ Author unknown
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