Pepsi says Aquafina is tap water
Labels on bottles will be changed to clarify that the water originates from public sources.
By CNN's Katy Byron
July 27 2007: 5:26 PM EDT
NEW YORK (CNN) -- Pepsi-Cola announced Friday that the labels of its Aquafina brand bottled water will be changed to make it clear the product is tap water.
The new bottles will say, "The Aquafina in this bottle is purified water that originates from a public water source," or something similar, Pepsi-Cola North America spokeswoman Nicole Bradley told CNN.
The bottles are currently labeled: "Bottled at the source P.W.S." Americans spent about $2.17 billion on Aquafina last year, according to Beverage Digest, an independent company that tracks the global beverage industry. The U.S. bottled water business in 2006 totaled roughly $15 billion, it said.
No timetable was available for when customers will see the label change on store shelves, another Pepsi spokeswoman, Michelle Naughton, told CNN.
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Pepsi released a statement saying: "If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do."
Coca-Cola does not have plans to change the labeling on its Dasani brand bottled water, a company spokesman told CNN, despite the fact the water also comes from a public water supply.
Dasani's U.S. sales totaled approximately $1.89 billion in 2006, according to Beverage Digest calculations.
Nestle also has announced it will be changing the bottles of its All Nestle Pure Life Purified Drinking Water to "identify the source of the water, whether it's from a municipal supply or ground-water well source."
That change "will be showing up on labels this year and is expected to be on all of these labels by the end of the first quarter of 2008," the company said in a written statement.
Nestle has not decided what the new labels will say exactly, a spokesman told CNN.
Pepsi says*Aquafina is tap water - Jul. 27, 2007
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Ahhhh Suckers....lol
Corporate America will do anything to make a buck.
Sales of Aquafina will probably take a dive over the next several months, because people aren't willing to pay $1.50 for tap water, purified or not.
Personally, I buy the distilled water that you get by the gallon. Very clean, very tasty.